US NFC Juices Market: By Category

Synopsis
The above chart is US NFC Juices Market: By Category (USD Million)

Market Dynamics

the us nfc juices market is witnessing a surge in demand across various categories. not only are consumers looking for healthier and more natural options, but also convenience and customization in their juice choices. this has led to a rise in demand for not-from-concentrate (nfc) juices in the us market. the first category that has seen a significant increase in demand is organic nfc juices. with the rising awareness about the harmful effects of pesticides and chemicals in food products, consumers are increasingly opting for organic juices. these juices are made from fruits that are grown without the use of synthetic fertilizers and pesticides, making them a healthier option. in fact, according to a survey by nielsen, organic juice sales in the us increased by 30% in 2017 alone. another category that is experiencing growth in demand is cold-pressed nfc juices. these juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without exposing them to high heat. the result is a more nutrient-dense and flavorful juice, which is gaining popularity among health-conscious consumers. in fact, according to research by grand view research, the global cold-pressed juice market is expected to reach $8.1 billion by 2025, with the us being one of the largest contributors. in addition to these, nfc juice blends are also gaining traction in the us market. these blends combine different fruits and vegetables to create unique flavor profiles, offering consumers a wide variety of options to choose from. brands are also experimenting with different health benefits, such as adding turmeric or ginger to their blends, to appeal to health-conscious consumers. finally, there is an increasing demand for personalized nfc juices in the us market. with the rise of technology, consumers are now able to customize their juice blends to their specific taste and health preferences. brands like juice press and juicero are using this trend to their advantage, offering customizable juice options through their apps or machines. in conclusion, the demand for us nfc juices is high across various categories, driven by consumer preferences towards organic and healthier options, as well as customization and convenience. with the market expected to continue growing, it is crucial for brands to stay innovative and adapt to changing consumer demands in order to stay competitive in the us market.