US Frozen Vegetables Market Outlook

the us frozen vegetables market is forecast to be worth $8.4 billion dollars by 2032, according to a new report from market research firm euromonitor international. the report also forecasts that an increasing number of consumers’ on-the-go lifestyles and convenience-seeking habits will drive the demand of frozen vegetables over the next twelve years. the country was the largest sole market for frozen vegetables in 2018, accounting for nearly 29 percent of global demand and is expected to remain the dominant market in the next twelve-year forecast period. convenience and longer shelf-life of frozen vegetables were the major contributors to the market’s growth in the us; a situation which is likely to continue in the future. changing meal structure and the growing popularity of snacking continue to fuel demand in the us frozen vegetables market. in addition, the availability and rising consumption of frozen pasta and pizza are also expected to strengthen opportunities for the sector’s growth. product innovation such as the introduction of frozen vegetable mixes and seasonings, and the incorporation of health-oriented ingredients into the sector will be declared a major driver of demand. growing consumer awareness about the health-promoting attributes of frozen vegetables is also expected to boost the market. household purchases continue to be the major vector for distributing frozen vegetables. however, rising demand for organic and health oriented frozen vegetables is expected to lead to an increase in sales via foodservice outlets in the future. the competitive landscape of the market is dynamic, with unilever and dole food company marketing the most prominent brands in the business. the competitive landscape is expected to become more intense in the future, with important players aiming to establish their presence within the sector offering new flavours and packaging formats.