US Frozen Potato Market Outlook

overall, the us frozen potato market is looking at a stable outlook for the years 2018 to 2032. in particular, the demand for frozen potatoes remains sizable due to their convenience and cost-efficiency compared to fresh potatoes. this coupled with a range of product innovation in the category driven by advances in food-technology is expected to drive demand of frozen potatoes in the us market. one of the main drivers of frozen potatoes is their convenience. with increasing time constraints and the changing lifestyles of consumers, there is a clear advantage for frozen potatoes in terms of minimal preparation time. such convenience is expected to drive demand for frozen potatoes over the forecasted period. in addition, there are cost advantages to using frozen potatoes. in most cases, frozen potatoes are significantly cheaper than fresh. this cost difference is expected to result in a consumer shift, as more people become price sensitive. in response to rising consumer demand, many market players have come up with innovative products such as french fries, mashed potatoes, cut up slices, as well as oven-roasted potatoes in novel flavors which have increased the visibility of frozen potatoes as a category. many companies have also introduced a range of seasonings and condiments to increase the food values of frozen potatoes products which is expected to be a further driver for demand. overall, the us frozen potato market is expected to have a stable outlook over the next 12 years, driven by consumer demand for convenience and cost advantages. product innovation in the category coupled with the launch of seasonings and condiments that will add to the food values of frozen potatoes are expected to be further drivers for demand.