US Beer Market, By Category

the us beer market has been a dominant force in the beverage industry for many decades. in recent years, there has been a significant shift in consumer preferences and demand for various categories of beer. this demand has been driven by a variety of factors, including changing tastes, increasing disposable income, and the rise of craft breweries. one of the most notable changes in the us beer market is the growing demand for craft and specialty beers. these beers are often produced by small, independent breweries and offer unique and innovative flavors and styles. craft beer sales have been steadily increasing over the past decade, with a reported 6.6% growth in 2019 alone. this demand is driven by a desire for more diverse and unique options, as well as a focus on supporting local businesses. another category that has seen an increase in demand is non-alcoholic beer. as health and wellness trends continue to gain popularity, more people are turning to non-alcoholic options. non-alcoholic beer has also improved in taste and quality, making it a viable choice for those who want to enjoy the taste of beer without the effects of alcohol. this category has also seen growth due to the rising number of people choosing to drink and drive responsibly. on the other hand, the demand for traditional domestic beers, such as lagers and light beers, has been slowly declining in recent years. this could be attributed to the increasing popularity of craft beers and the growing interest in healthier drink options. brands like budweiser and coors have seen a decrease in sales, while craft breweries and imported beers continue to gain traction. the rise in demand for imported beers is also worth noting in the us market. with the increase in international travel and exposure to different cultures, there has been a growing interest in trying new and exotic beers. this demand is also driven by the availability and accessibility of imported beers through online retailers and specialty beer shops. in conclusion, the us beer market has seen a significant shift in demand for different categories of beer. as consumer preferences continue to evolve, it will be interesting to see how this demand will shape the industry and drive innovation in the years to come.