UK Sports & Energy Drinks Market

the uk sports and energy drinks market has seen substantial growth in recent years, and if continued, it is now estimated that the industry is projected to reach around gbp 2 billion in 2032. in 2018, the market size was estimated to be about gbp 1.4 billion, indicating a 6.5% increase from 2017. consumers are shifting towards health-based nutrition regimes and healthier energy drinks in response to rising health and wellness trends, such as growing clean-eating and plant-based diets. athletic nutrition markets are also gaining traction, especially amongst millennial and generation z consumers, who are more conscious of their health than their predecessors and are open to trying new, innovative products. this has led to an increased need for convenience in purchasing, as consumers prefer the availability of on-the-go snacks. therefore, companies in the industry are responding by launching convenient, easy-to-carry energy drinks and sports drinks in single servings. manufacturers are also focusing on customisation, with sports and energy drinks tailored to suit the individual's needs. natural energy drinks are another trend that has emerged in the uk market. these are low-calorie, sugar-free, and caffeine-free drinks that have healthier ingredients such as herbs, spices, green tea extracts, and vitamins. retail formats, such as convenience stores, grocery stores, speciality channels such as gyms, and online platforms, are playing an increasingly important role in the success of the sports and energy drinks industry, which has therefore led to increased competition in these important channels. with the success of the sports and energy drinks industry, manufacturers are also focusing on drawing attention to their brand's social and environmental responsibility, a move that has lured many consumers. alcohol-free sports drinks have also recently entered the market, a development that has seen an increase in sales. due to continued demand from consumers, the uk sports and energy drinks market is likely to experience large-scale growth in the upcoming years. this growth will be due to manufacturers continuously developing innovative, healthier products. moreover, increased convenience and more specialised drinks are expected to ensure steady growth in the upcoming years.