UK Prepared Meals Market Outlook

the uk prepared meals market is among the largest in europe and is forecasted to continue to experience substantial growth in the coming years. according to a report released by technavio in 2018, the uk prepared meals market is expected to enjoy a compound annual growth rate (cagr) of 4% from 2018 to 2032. this growth is a result of the rising popularity of convenience food, an increased demand for healthier options, and growing consumer preference for convenient shopping experiences. the continued urbanization in the uk and trend towards living in smaller households is driving prepared meals demand, as they provide a hassle-free meal option. moreover, with convenience being the most important criteria for consumers while making food purchases, the demand for ready-to-eat and ready-to-heat meals is rising at a rapid rate. health and wellness is also becoming increasingly important for consumers, leading to a growing demand for meals that are organic, natural, low-fat and low-calorie. to cater to these needs, companies are manufacturing healthier versions of traditional meals and offering meal kits with pre-chopped ingredients and portioned-out spices. these innovations are driving prepared meals consumption and this trend is expected to continue over the next few years. meanwhile, the introduction of e-commerce in the uk prepared meals market has also had a significant effect on consumption. online retailers have made available a wide range of prepared meals from various vendors, often at low prices. as a result, consumers are finding it easier to purchase prepared meals on the internet, leading to an upturn in sales. the takeaway prepared meals market is also expected to witness significant growth in the uk during the forecast period, due to a rise in demand for takeaway meals. consumers tend to opt for takeaway meals for a variety of reasons and are often willing to pay extra for this service. this, in combination with the plethora of takeaway options readily available on digital platforms such as deliveroo, will help continue to increase demand for takeaway meals in the uk. overall, the uk prepared meals market is set to experience robust growth in the coming years, due to the various factors mentioned above. as convenience and health awareness become increasingly important for consumers, the demand for prepared meals is likely to remain robust throughout the forecast period to 2032.