UK Potato Chips & Crisps Market By Category

the uk potato chips and crisps market is a highly competitive and dynamic industry, with consumers constantly seeking new and innovative flavors and products. this demand has led to a wide variety of options available in the market, catering to different categories of consumers. one of the main categories in this market is traditional potato chips. these are the classic and most common type of chips, made from thinly-sliced potatoes that are deep-fried until crispy. traditional chips are a staple snack in the uk and are available in a variety of flavors such as salt and vinegar, cheese and onion, and ready-salted. however, with increasing health consciousness among consumers, there has been a shift towards healthier alternatives. this has led to the rise of the second category - healthier potato chips. these chips are made from alternative ingredients such as lentils, quinoa or kale, and are marketed as a healthier option for those who want to indulge without feeling guilty. brands in this category include popchips, propercorn, and tyrrell’s. another popular category in the uk market is hand-cooked potato chips. these chips are made from thicker slices of potatoes and are cooked in small batches, giving them a more rustic and crunchy texture. they often come in unique flavors such as sea salt and cracked black pepper, sweet chilli, and rosemary and garlic. hand-cooked chips are seen as a premium product and are priced higher than traditional chips. brands such as kettle chips, mackie’s and burts are well-known in this category. in recent years, there has also been a growing demand for artisanal or gourmet potato chips. these chips are made with locally-sourced ingredients and are often hand-cooked in small batches. they come in a variety of unique flavors such as goat cheese and rosemary, truffle and parmesan, and wasabi and soy sauce. this category appeals to consumers who are looking for a more premium and sophisticated snacking experience. lastly, there is a growing demand for vegetable and plant-based chips such as sweet potato, beetroot, and parsnip chips. these options cater to consumers who are looking for a healthier alternative to traditional potato chips. brands like eat real, hippeas, and aspire have gained popularity in this category. in conclusion, the uk potato chips and crisps market offers a wide range of options for consumers, catering to different tastes and dietary preferences. from traditional chips to healthier alternatives and gourmet options, there is something for everyone in this market. with the constant demand for new and innovative flavors, this industry is expected to continue to grow and evolve in the coming years.