Charts & StatsSep 2, 2026

UK Hookah Mixes Market, By Product Type, 2021-2028

By Product Type,, the market is segmented into Tobacco-Based, Non-Tobacco-Based, Shisha Molasses, Steam Stones, and Others (2019-2028)

Author: Wantstats Research TeamSource: Wantstats Repository

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UK Hookah Mixes Market, By Product Type, 2021-2028 — full underlying data
Label	Tobacco-Based	Non-Tobacco-Based	Shisha Molasses	Steam Stones	Others
2019	5.8546868610630405 USD Mn	1.73697141313696 USD Mn	1.2177906577503226 USD Mn	0.21017354098957217 USD Mn	0.3090072143970653 USD Mn
2020	5.908866076716503 USD Mn	1.7619973228894987 USD Mn	1.2349839236132496 USD Mn	0.21390647499878512 USD Mn	0.31310692427746406 USD Mn
2021	6.06912764308374 USD Mn	1.8190029042047189 USD Mn	1.2745753349762463 USD Mn	0.2213726534417143 USD Mn	0.32305491578675805 USD Mn
2022	6.241325746829906 USD Mn	1.878000058854894 USD Mn	1.3153512412219677 USD Mn	0.22967940719795352 USD Mn	0.33296941043497275 USD Mn
2023	6.4194949606533696 USD Mn	1.939222436030705 USD Mn	1.3576496274650964 USD Mn	0.2381365151445706 USD Mn	0.34343629342103793 USD Mn
2024	6.610115503543548 USD Mn	2.005780616820826 USD Mn	1.403825795906728 USD Mn	0.24709211418615756 USD Mn	0.35486270672794046 USD Mn
2025	6.857342865031419 USD Mn	2.0904408935780774 USD Mn	1.4625560667829662 USD Mn	0.2584621120819935 USD Mn	0.36942271471311783 USD Mn
2026	7.097861463968488 USD Mn	2.1733019880170614 USD Mn	1.5199856773992524 USD Mn	0.26968504369303714 USD Mn	0.3836312669247718 USD Mn
2027	7.375000899878942 USD Mn	2.2680922427359524 USD Mn	1.5857140105864138 USD Mn	0.2824682079103355 USD Mn	0.3999100242392032 USD Mn
2028	7.686802095047167 USD Mn	2.3743568559973567 USD Mn	1.659414263087993 USD Mn	0.29677086343110964 USD Mn	0.4181717294782543 USD Mn

Data Source: Wantstats Repository

Growth Outlook

The 2028 portion of the UK Hookah Mixes Market, By Product Type, 2021 market is on a steady long-term growth path. Segment value stands at roughly USD 11 Mn in 2026 and is projected to reach USD 12 Mn by 2028 — a gain of about 9% over the forecast period, translating to a CAGR in the mid-single digits.
The hookah, also known as shisha or water pipe, has been a significant part of traditional Middle Eastern and South Asian culture for centuries. However, in recent years, it has gained immense popularity in the UK market, especially among the younger generation.
What the regional split looks like (2026): Tobacco-Based leads, holding roughly 62% of segment value — the single largest regional share. Non-Tobacco-Based is the second-largest contributor. Shisha Molasses, Others and Steam Stones make up the remainder, in descending order.
By 2028, Tobacco-Based alone is expected to reach USD 8 Mn, with Non-Tobacco-Based at USD 2 Mn.

Market Dynamics

The hookah, also known as shisha or water pipe, has been a significant part of traditional Middle Eastern and South Asian culture for centuries. However, in recent years, it has gained immense popularity in the UK market, especially among the younger generation. The demand for hookah mixes has also increased significantly, providing a new avenue for the growth of the market. One of the key drivers of this demand is the variety of product types available in the market. Hookah mixes come in a wide range of flavors and combinations, catering to the diverse tastes of consumers. Traditional flavors like apple, mint, and strawberry still remain popular, but newer and more exotic flavors such as bubblegum, ice cream, and cola are also gaining traction. This variety of options allows hookah enthusiasts to constantly explore and experiment with different flavors, thereby driving the demand for these products. Moreover, the increasing preference for healthier alternatives to cigarettes and other tobacco products has also contributed to the demand for hookah mixes. These mixes are made using natural ingredients, such as herbs, fruits, and flowers, and are free from harmful substances like nicotine and tar.

This makes them an attractive option for health-conscious consumers, especially among the younger demographic who are more health-conscious than previous generations. Another significant factor driving the demand for hookah mixes is the social aspect of smoking hookah. It is often portrayed as a social activity, with groups of friends gathering around a hookah and spending hours together. This social element has made hookah smoking a popular activity among young adults, leading to increased demand for hookah mixes as they are the main component required for a hookah session. Additionally, the rise in the number of hookah lounges and bars in the UK has also played a role in the increased demand for hookah mixes. These establishments offer a variety of hookah mixes, providing consumers with a convenient and accessible way to try out different flavors. The demand for UK hookah mixes is expected to continue to grow in the coming years, driven by the factors mentioned above. The evolving preferences of consumers and the continuous innovation in the flavors and combinations of hookah mixes will further propel the market's growth, making it a highly lucrative and competitive industry.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.

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Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

UK Hookah Mixes Market, By Product Type, 2021-2028

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