UAE Frozen Vegetables Market Outlook

the united arab emirates’ (uae) frozen vegetables market has been growing in recent years as more consumers have begun looking for convenient and easy meals. according to a report from euromonitor, in 2018, the frozen vegetables market in uae registered a turnover of usd 599 million. to understand the outlook of this market in the coming years, let us first delve into the underlying trends and the potential challenges in this domain. firstly, the demand for organic vegetables has been increasing, leading to a growth in the sales of organic frozen vegetables in the uae. the demand for organic vegetables is largely attributed to the health-conscious lifestyle of uae customers. additionally, with the rapid growth of veganism and vegetarianism among uae shoppers, more people are also turning to frozen vegetable products. secondly, the increasing acceptance of retail formats such as online stores is also leading to a rise in the purchase of frozen vegetables in uae. online retailers have been playing a crucial role in driving the popularity of frozen vegetables as they offer customers convenience and competitive prices. in terms of the challenges faced by this market, it is important to note that frozen vegetables face stiff competition from other grocery items such as corn and rice. as a result, it may be difficult for the frozen vegetables market to sustain its growth in the near future. furthermore, the rising costs of raw materials may also lead to a decrease in the demand for frozen vegetables in the market. lastly, a high price of frozen vegetables, when compared to other grocery items, may also discourage customers from purchasing them. furthermore, for frozen vegetables to be seen as a viable option, more effective marketing and promotion is needed to increase awareness and availability. to conclude, the uae’s frozen vegetables market is expected to maintain a steady growth in the next few years, but it is likely to face a few challenges along the way. customers are turning to frozen vegetables for convenience and affordability, but they may turn away from this option if prices are too high or other options are more attractive. therefore, companies should work on expanding their product offerings, while focusing on the promotion of their products to stay ahead of the competition.