UAE Frozen & Chilled Cheese Market Outlook

the uae frozen and chilled cheese market is anticipated to be a dynamic and lucrative one in the coming years. this is primarily driven by the increasing demand for convenience-oriented cheese varieties in this region, with consumers increasingly seeking out alternative options. the high penetration of cheese in many middle eastern cuisines is another factor that is expected to drive growth in the uae frozen and chilled cheese market. in terms of customer preferences, uae consumers are displaying an appetite for high quality, international cheese varietals such as gouda, edam, cheddar, brie, and feta. in addition, uae consumers are cognizant of the health benefits of consuming cheese, and are increasingly opting for low-fat or low-sodium options. in particular, organic and artisan cheeses sourced from local producers are becoming more popular with consumers in the uae. the retailing and distribution of frozen and chilled cheese in the uae is seeing a significant transformation in recent years, with a greater emphasis being placed on refrigerated products. furthermore, the proliferation of modern retail formats such as convenience stores, supermarkets, and hypermarkets is facilitating further growth, as these stores offer attractive discounts and promotions on various cheese products. in order to cater to the changing consumer needs, manufacturers in the uae frozen and chilled cheese market are introducing innovative and convenient packaging formats, such as pre-sliced or pre-shredded cheese. in addition, there is an widespread adoption of modern retailing techniques such as sale-by-the-weight, which is proving to be successful in the country. in conclusion, the booming demand for frozen and chilled cheese in the uae is expected to be a key driving force for this market in the coming years. manufacturers in the uae will have to continuously innovate and introduce attractive packaging formats and promotional offers in order to lure in new consumers and keep existing customers engaged.