UAE Alpha Hydroxy Acid Market Outlook

uae alpha hydroxy acid market outlook has been positive over the last decade, especially with the influx of organic and natural beauty products in the region. alpha hydroxy acid (aha) is a naturally-occurring ingredient in many organic and natural beauty products. it is effective in improving skin tone, softening and moisturizing skin, fighting acne, and reducing wrinkles. aha also acts as an exfoliant to help unclog pores and prevent breakouts. the uae market for aha is highly competitive due to a large number of foreign and domestic players. the growth of uae aha market can be attributed to changing lifestyle and increasing disposable income as well as growing awareness about benefits of using natural cosmetics. consumers are paying extra attention to their skin care and are increasingly looking for organic and natural products which contain aha. this, in turn, is fueling the aha market in uae. the various types of aha used in beauty products include glycolic acid, lactic acid, citric acid, and malic acid. glycolic acid is the most commonly used type of aha owing to its large number of beneficial properties. in addition, the growing demand for anti-aging and skin-lightening products have contributed to the high usage of aha in beauty and personal care products. government initiatives such as in abu dhabi and dubai are encouraging the growth of the uae’s aha market. by promoting knowledge campaigns and organizing seminars on organic beauty products, the government has created the awareness among consumers regarding the advantages of using natural and organic-based products. this has boosted the demand for natural cosmetics containing aha. the increasing preference for natural cosmetics will continue to drive the uae aha market in the forecast period. with the growing number of consumers preferring to buy organic beauty products, the demand for aha will only continue to rise in the near future. new product launches by leading international and domestic cosmetic companies are also likely to encourage growth in the uae aha market.