U.S. Probiotic Market Outlook

the u.s. probiotic market outlook for the next decade has been favorable, with research showing an increasing demand for probiotic-containing products. according to mintel, 2018 sales of probiotic supplements reached $1.3 billion, a 5.2% increase from the previous year. this growth is fueled by new findings of probiotics’ benefits for both therapeutic and overall dietary purposes. additionally, research on gut-brain communication, microbiota-based nutrition, and microbiome-based indications has increased, further driving innovation in probiotic rtd, supplement, and beverage categories. the impact of probiotics on the overall well-being of individuals has also been established by various clinical trials. studies have shown that digestive tract health, improved cognitive function, better skin health, improved immunity, and reduced cholesterol levels are among the many benefits attributed to regular probiotic consumption. moreover, the widespread availability of functional rtd beverages, such as kombucha, has increased consumer awareness regarding the health benefits associated with probiotics. all these factors are expected to drive the growth of the u.s. probiotic market over the forecast period (2018-2032). in order to capitalize on this market growth, product manufacturers are introducing more probiotic-enriched and fortified products that cater to an ever-growing demand for dietary supplements. for instance, in october 2018, milkosatech launched a probiotic-fortified milkshake named booster up that contains potential strain background aimed at tackling iron deficiency anemia. with the emergence of small-scale producers in the market, the competition is also expected to increase, resulting in product differentiation. companies are also focusing on creating products that are convenient to consume with minimal preparation, for those leading a busy lifestyle. for example, in july 2019, vedic bio-labs introduced its probiotic ready to go product that is easy to carry and comes in a variety of different flavors. in conclusion, given market-wide trends that favor probiotics and advances in research around beneficial microbes, the demand for probiotic products and services is expected to remain strong in the u.s. probiotic market for the next decade, thereby fueling its long-term growth prospects.