U.S. Pre-Packaged Sandwiches Market Outlook

the u.s. pre-packaged sandwiches market is a competitive yet lucrative industry. it is one of the largest food categories with massive potential for growth in the years to come. the industry has seen steady growth in the last few years, particularly in the convenience and snacking segments. the demand for pre-packaged sandwiches has seen a surge, as a result of the increasing convenience for on-the-go consumers, as well as the convenience of having ready-made meals without having to spend time in the kitchen. consumers also appreciate the convenience of portion-controlled, handy-sized, and easy-to-carry packages. furthermore, the variety of flavors and ingredients available from various brands make them even more attractive to the consumer. the emergence of healthy eating trends has led consumers to opt for fresh and healthy options in sandwiches. this has helped the industry to form an ever-growing global presence as it witnessed a 9% growth in 2017. increasing health consciousness among consumers, combined with the convenience of pre-packaged sandwiches, has motivated them to prefer ready-made sandwiches over traditional ones. rising urbanization has further encouraged convenience eating, with a greater demand for packaged convenience foods. moreover, the influence of millennials on the market, as well as the competitive nature of the industry, is expected to push sales of pre-packaged sandwiches in the future. the global players in the industry need to capitalize on the current trends and focus on strengthening their portfolios. additionally, they should prioritize distributing their products via a range of channels such as retail, food service, and catering. this provides an opportunity for them to increase sales and market share. the market is also anticipated to witness a surge in demand for regional players as consumers shift to more sustainable sandwiches. overall, the u.s. pre-packaged sandwiches market is expected to retain its current share in the market by 2032. the growth rate is anticipated to remain in single digits. the industry is set to benefit from the increasing demand for convenience eating, health consciousness, and increasing consumer preference for local brands. however, brands will have to continuously innovate to provide the best customer experience.