U.S. Alpha Hydroxy Acid Market Outlook

the u.s market for alpha hydroxy acid (aha) products is mainly driven by their properties as exfoliating and moisturizing agents, making them widely used in various skin care products. due to increasing consumer awareness about the various benefits of aha, major cosmetic companies are introducing aha containing products in the market. other factors that are contributing to the growth of u.s alpha hydroxy acid market are high disposable income, an increase in the standard of living, rise in purchasing power, and growing baby boomers population. among the major players in the u.s alpha hydroxy acid market includes kaya lab, neogen lab, vita care, peter thomas roth, merz, and estee lauder. these players are producing a wide range of aha products to fulfill the needs of customers and increase their market share in the u.s. in addition, manufacturers are also focusing on product innovation as well as new product launches to remain competitive in the market. for example, ... kaya lab recently introduced aha based products such as facial cleansers, anti-aging creams and serums that have proved to be popular among customers. similarly, neogen lab launched its aha containing facial foam cleansers and moisturizers. the rising demand for natural ingredients in cosmetic products is also driving the growth of the u.s alpha hydroxy acid market. manufacturers are now introducing products with natural ingredients such as sweet almond oil, avocado oil, olive oil, jojoba oil, aloe vera, and honey. the online retail sales of aha products are also expected to boost the growth of this market. various e-commerce players like amazon, walmart, birchbox, and sephora are providing a wide variety of aha products at attractive prices and delivery options. this is likely to attract more customers towards this market in the near future. overall, the u.s alpha hydroxy acid market is expected to witness steady growth during the forecast period (2018-2032). it is likely to be driven by product innovations, expansion of product portfolios, growing consumer demand, and increasing focus on natural ingredients.   Read more