U.K. Premium Bottled Water Market Outlook

the u.k. premium bottled water market is set to experience an increase in demand over the coming years. in 2018, the market saw a core range of natural mineral water brands, from boutique producers such a highland spring, to large global giant brands such as evian. as water is essential for life, the need for premium bottled water is likely to continue to grow in tandem with population growth, affluence and taste preferences. furthermore, consumers are becoming increasingly more health consciousness and increasingly looking for premium water products with health benefits. as such, health-enhancing water such as alkaline, hydrogen-rich and even nutrient-enriched water are gaining in popularity. the industry has also witnessed a rise in innovative packaging formats, such as sleek and lightweight pet bottles and aluminum cans. this is in response to the changing habits of consumers, who are now more used to informal drinking modes compared to traditional ‘go-to’ single serve packages. moreover, increasing consumer focus on convenience food products, such as ready to drink and on the go with water, will provide further impetus to the u.k. premium bottled water market. here, companies are offering a mix of naturally flavoured water varieties, with functional benefits. in addition to this, brand personalization and customization has also become a key factor in premium bottled water growth. in conclusion, the outlook for the u.k. premium bottled market looks positive, with more emphasis on health and convenience and with innovative packaging formats emerging. as such, this could open up further growth opportunities in the coming years, as companies look to capitalize on the growing demand for premium water products.