U.K. Powder Dietary Supplements Market Outlook

the uk dietary supplements market has seen increased demand for powder supplements due to consumer preference for convenience and health-related benefits. the uk is one of the most developed markets for dietary supplements in the world, with an estimated 87.7% market penetration in 2020. going forward, the market is expected to grow at a cagr of 5.6% from 2018 to 2032. the main reasons for the growing demand for dietary supplements are attributed to rising consumer awareness of the health benefits associated with them, increasing focus on nutrition, as well as a growing preference for convenience rather than bulky hard-to-digest pills. there has been an increasing trend towards the use of powder supplements over capsules and tablets for ease of absorption and convenience. this has been driven by greater availability of product options, as well as a combination of increased usage of personal portable blenders and other blending devices. in addition, powder dietary supplements offer a greater variety of formulation options and multiple delivery systems for consumers, including functional powders, pre- and post-workout drinks, and nutrient drinks. this has enabled brands to establish different categories of product variants, from meal-replacement shakes to being incorporated into a range of recipes from smoothies to baking. powder dietary supplements are also proving to be more cost-effective than hard-to-digest pills, which is an important factor for cost-conscious consumers. as this demand for convenience and health benefits continues to grow, brands are responding by continuing to develop an increasing range of powder dietary supplements with added natural ingredients, plant-based proteins, and no-sugar versions. they are also improving product formulations to provide digestive health benefits, providing micronutrients with innovative blends, and introducing ‘smart’ delivery systems such as sachets or spoons. going forward, the growing consumer preference and demand for convenience, health, and value will be the major drivers for the uk powder dietary supplements market. as brands continue to respond to these needs, the market is expected to experience healthy growth over the next few years.