U.K. Potato Market Outlook

the united kingdom (u.k.) potato market is poised to experience a period of steady growth over the next decade, driven by a number of key factors. the u.k. potato market has benefited from increased demand from consumers in recent years due to the expanding range of potato products available and increased awareness of the health benefits associated with eating potatoes. with the growth of the vegan and vegetarian population, the demand for potatoes is set to continue to increase, fuelled by the greater availability of potato-based products. foodservice has been the key driver of growth in the u.k. potato market. the sector accounts for around 33% of overall potato demand in the u.k. with the expansion of the uk’s foodservice industry, demand for potatoes is expected to continue to increase over the next few years. to meet the growing demand for potatoes, potato producers have increased their focus on creating innovative products to provide an attractive and varied range for foodservice customers. the u.k. potato market is also being driven by innovation. as consumers become more health conscious, and are looking for convenient and healthier products than ever before. to meet the needs of consumers, potato processors have been creating a range of value-added products like fries, wedges, loaves, and cutlets. this has enabled consumers to enjoy a variety of flavours and textures of potato-based products. the u.k. potato market is also being driven by the growth of organic potato products. this is attributed to the rise in consumers who are looking for more natural, healthy, and organic options. the u.k. market has seen an increase in the number of organic certifications being applied to products, with over 1000 in 2017. with an increasing demand for organic potatoes, the u.k. market is expected to continue to grow over the long-term. overall, the u.k.'s potato market is set to experience steady growth over the next decade, as demand continues to be fuelled by foodservice, innovation, and organic products. to capture this growth, potato producers will need to focus on product innovation, brand marketing, and meeting the needs of the health conscious consumer. with these objectives in mind, the u.k. potato market is primed for a period of sustained growth.