the demand for prepared meals in turkey has been on a steady rise for the past few years, and this trend is expected to continue in the near future. the increased demand is driven by several factors, such as changing consumer preferences, an expanding population, and increased urbanization. as such, the outlook for the turkey prepared meals market is largely positive, with some positive indications for growth in the next decade or so. in terms of demographics, the population of turkey is expected to grow by around 2.5 percent annually from 2018 to 2032, and the increased population is likely to lead to an increasing demand for prepared meals. additionally, the urban population has also been on the rise in recent years, further contributing to an increased demand. in terms of consumer preferences, there has been a noticeable shift in recent years towards consumers wanting convenience and speed. this means that there is a growing demand for prepared meals, so that people can receive food quickly and don't have to compromise on the taste and quality. this has been further helped by the increasing availability of online delivery services, which allow customers to order prepared meals from various outlets around the city. the economic environment in turkey also plays a major role in the demand for prepared meals. turkey has experienced periods of strong economic growth since the 1990s, and this is expected to continue for the foreseeable future. the strong economic growth and increased purchasing power of turkish consumers have made it easier for them to purchase prepared meals. finally, the competitive environment of the turkey prepared meals market is also expected to grow in the next decade. the increased demand for prepared meals has led to an increasing number of players entering the market, providing consumers with more options. this increased number of players is likely to lead to better price competition and more product innovation. overall, the outlook for the turkey prepared meals market is largely positive, with some very positive indications for growth in the next decade or so. the increased population and urbanization, changing consumer preferences, strong economic growth, and increased competition among players should all result in an increased demand for turkey prepared meals.
