Turkey Premium Bottled Water Market Outlook

the demand of turkey premium bottled water market has increased significantly in recent years. this is mainly due to the growing level of health consciousness among the citizens and also the significant growth in the gdp per capita of the country. however, the fragmentation of the turkish market has resulted in the emergence of several players in the bottled water sector. the istanbul-based company aqua is the leading player in the premium bottled water market in turkey with products including aqua gold and aqua platinum. the quality of bottled water is very important to the turkish consumers. hence, the bottled water market is characterized by stringent quality regulations and safety standards. all the bottled water products available in the market must meet the requirements set by the authorities such as the turkish food codex and environmental management directorate. the volatile climatic conditions in turkey has promoted the demand of premium bottled water in the country. in addition, consumption of premium bottled water in turkey has also been fuelled by the rising health concerns regarding the health effects of consuming tap water. the awareness among the turks about the health benefits of drinking bottled water has also led to the growth in the demand of premium bottled water in turkey. in order to ensure profitability and sustainability, the major players in the market have been engaging in research and development activities to develop bottled water products that meet the international standards. the bottles are now available in several shapes and sizes and with labels that carry information regarding the source of the water, the expiration date and other mandatory information. hence, with the growing health consciousness, increasing per capita income and stringent quality regulations in place, the demand for premium bottled water in turkey is expected to grow steadily in the coming years. the market environment is highly competitive and thus, the companies in the industry need to continuously invest in research and development, product innovation and marketing in order to remain competitive. moreover, the companies need to focus on catering to the evolving needs of the turkish consumers in terms of taste, convenience and safety.