the turkey potato protein market is expected to witness a healthy growth in the next forecast period from 2018 to 2032. the increased demand for protein-rich food in different parts of the world has been giving a boost to the turkey potato protein market. protein is one of the essential nutrients needed for the proper growth and development of the body and people are now focusing on consuming food that is high in proteins. turkey potato protein is becoming an increasingly popular source of naturally high protein content around the world. in past years, the production and supply of turkey potato protein has been rising owing to the increased health consciousness among individuals. additionally, the cheap prices of turkey potato protein and its taste have made the product appealing and hence it is gaining popularity around the world. the product is used in various applications, including in processed beef,sports nutrition, bread, nutrition bars, biscuits and frozen meals. based on data from the department of agriculture of turkey, the production has grown from 950 kilograms in 2017 to 1050 kilograms in 2018. this is expected to increase over the forecast period, owing to increasing demand among all age groups. additionally, the major companies in the market are continuously investing in technology and innovation to strengthen their foothold within the turkey potato protein market. the growing health-conscious population worldwide, increasing global income, and rising disposable incomes of the middle class have been some of the major drivers for the turkey potato protein market. the preference for high-protein diets, increased awareness about its nutritional value, and its relative affordability are also driving the market. in addition to this, the availability of different forms of turkey potato protein such as dry and dehydrated has increased its popularity among consumers worldwide. the preference towards low-fat and cholesterol-free foods is also expected to have a positive impact on the market. the turkey potato protein market is expected to witness steady growth in the coming years. to capture its full potential, it is necessary for companies to introduce new products in the category, widen its application by introducing innovative recipes, and increase its overall distribution and availability. over the forecast period, the gluten-free, vegan and vegetarian options of the product can also play a major role in gaining more customers across the world and exerting a positive impact on the market.
