Turkey Dry Eye Syndrome Market

turkey is one of the most interesting and diverse countries in the world, as far as its population health is concerned. turkey is among the countries most affected by dry eye syndrome (des), a common condition that affects blurry vision and discomfort, due to a lack of tear production. it is estimated that around 17 million people in turkey suffer from des, and this number is rising due to the increased use of digital screens, air pollution, and aging population. turkey is considered an emerging market for dry eye syndrome treatments due to the high prevalence of the condition and rising public awareness about the risks associated with not seeking timely medical treatment. in recent years, government and non-government organizations have been actively investing in research and development for products to address this issue. this has resulted in the successful launch of several innovative products, such as non-surgical tear stimulation devices, iohexol (oct) devices, scleral inserter devices, topical ophthalmic drugs, and prostaglandin analogues. the des market in turkey is highly fragmented with several multinationals and local players distributing eye drops and other related products. the increasing demand for eye drops, artificial tears, protective eyewear and other des related products is primarily driven by the rising prevalence of the disease, as well as the growing awareness concerning the importance of early diagnosis and treatment. consumers in turkey are also highly sensitive to price, which has made it difficult for multinationals to compete against local players in this market. the introduction of innovative products, such as autologous serum eye drops, as well as advances in artificial intelligence and machine learning has also opened up new opportunities in the turkish des market. with the advent of digital diagnostic solutions, there is immense potential for the design and development of specialized eye treatments for the turkish population. the overall demand for des related products is expected to remain high for the period between 2018 and 2032, with the local players continuing to play an important role in the turkish des market. as the awareness concerning the condition continues to grow, the demand for innovative products and therapies is also likely to increase over the years, creating a lucrative opportunity for global and local players operating in the turkish des market.