Turkey Beverages Market

Turkey has a long and varied history of drinking beverages. beverages have been a major part of the culture for thousands of years and the country's beverage market is thriving. the beverage business in turkey is set to experience a major jump in production, sales, and consumption in 2018-2032.turkey is a major producer of some of the world's most popular beverages including tea, coffee, juices, carbonated drinks, and alcohol. turks have a deep and longstanding love for tea. the nation is the world's sixth largest producer of tea and its consumption rate is among the highest per capita in the world. turkish tea consumption is expected to remain strong with many innovations in packaging, presentation, and variety. while coffee consumption has been historically lower, it is on the rise in the country in recent years with younger turks having an affinity for specialty coffees, espressos, and lattes. juices are a mainstay of the country's beverage market. the production, sale, and consumption of locally grown juices such as pomegranate, oranges, and cherries have increased in the last few years as a result of rising incomes and the health benefits they offer. carbonated drinks are also popular in turkey. companies like coca-cola, pepsi, and fanta came into the turkey market early and have since held a prominent presence.the last component of the beverage industry is alcoholic drinks. wine and spirits have been consumed in turkey since the ottoman empire, but beer consumption has increased dramatically over the last 20 years as imported beers and craft microbrews have arrived on the scene. turkey's total alcohol consumption is projected to increase in 2018-2026 as economic growth continues and the population of legal drinking ages increases.the near-term outlook for the beverage industry in support of the turkish economy is positive. different regions of the country have different preferences when it comes to beverages, so the industry stands to benefit from both local production and imports. companies can tap into new markets by introducing innovative delivery services, packaging, and products. with consumers increasingly focused on convenience, health, and taste, the beverage market in turkey is expected to continue to grow in the 2018-2032 period.