Turkey Beverage Cans Market Outlook

according to a report published in october 2018, the beverage cans market in turkey is estimated to expand significantly due to the increasing demand from expanding markets such as fmcg, dairy products, non-alcoholic, and alcoholic drinks, and others in both urban and rural regions. interest in beverage cans in turkey has been growing over the recent years, as more and more consumers demand convenience food and drinks that allow them to drink on the go. furthermore, beverage cans also offer convenience for retailers as they are easier to transport and store compared to glass or plastic bottles and there is an advantage of sorting and gravity feeding cans which are more straightforward and cost-efficient. some of the prominent companies in the beverage cans market in turkey are sc johnson, metro i̇çecek, pi̇maş plastik, gıda ören gıda san. ltd. şti, and ccl industries inc. these companies are gradually launching different types of beverage cans including growlers for serving draught beer, multipacks in tea, energy drinks, and juices, wide-mouth cans, slim cans, and breaded beer cans. in addition to convenience, the growing research and development activities have led to remarkable advancements with respect to the design and technology of the turkish beverage cans market. the growing demand for lighter and smaller cans has prompted companies to invest in lighter and more sustainable packaging options. for instance, ambev’s new lighter cans reduce the packaging’s weight by over 30 percent, making it one of the lightest available in the market. brewers and beverage companies have also been increasingly focusing on making their packaging more attractive and creative, which is expected to be crucial for the development of the market in turkey. a variety of designs, colors, shapes, and sizes have been realized by dint of modern aluminum canning processes, which can increase the eye appeal and provide brands with an opportunity to differentiate themselves. hence, the future prospects of the turkish beverage cans market looks promising for the period between 2018 and 2032. the rising awareness regarding eco-friendly packaging and convenience products are expected to drive market growth during this period. additionally, the ongoing development of innovative packaging designs and technological advances is expected to create plenty of opportunities for market players.