Charts & Stats

Turkey Alcoholic Beverages Market Outlook (2018 to 2032)

The market is segmented into USD Million (2018-2032)

Author: Wantstats Research TeamSource: Wantstats Repository
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Turkey Alcoholic Beverages Market Outlook (2018 to 2032) — full underlying data
LabelUSD Million
201811.4018700682032 USD Million
201911.1210667641296 USD Million
20209.45444119246892 USD Million
20219.79352455735028 USD Million
20229.5959396202092 USD Million
202310.0234213621432 USD Million
202410.0939381204442 USD Million
202510.2856526125851 USD Million
202610.5146590628515 USD Million
202710.6688650202489 USD Million
202810.8895275549328 USD Million
202911.1018749525298 USD Million
203011.2073629128317 USD Million
203111.3990089684598 USD Million
203211.505298361178 USD Million

Data Source: Wantstats Repository

Wantstats

Market Dynamics

The demand for alcoholic beverages in Turkey is expected to continue to grow over the next decade, with the country's alcohol production and consumption among the highest in Europe. Until recently, domestic beer production has been the mainstay of the industry. However, the emergence of craft breweries, along with increased imports of higher-end liquor brands, has resulted in a shift away from traditional Turkish brewers. In 2018, the estimated annual consumption of alcoholic beverages in Turkey was about 3.5 liters per capita, making it one of the five largest producers and consumers of alcoholic beverages in Europe. Over the last decade, the consumption of wine and spirits has grown particularly quickly, as a result of increased consumer demand and changes in lifestyle. The main driving factors include an increased preference for premium brands, wider denominations of alcohol, as well as a general rise in average incomes. Over the coming decade, the Turkish alcoholic beverage industry is expected to grow significantly due to an improved economic outlook, population growth, and changes in consumer preferences.

Although beer will remain the most consumed alcoholic beverage in the country, its share of the overall market will gradually reduce as the sales of higher-end wines and spirits accelerate. In addition, there is huge potential to attract new and existing consumers from countries outside of Turkey. Competitive pricing, as well as unique local production and marketing strategies, are likely to be key differentiators that can attract the attention of foreign consumers. This could be especially effective in areas like the Mediterranean and the Balkans, where there is a large pool of potential buyers, many of whom may be unfamiliar with the Turkish alcohol market. Overall, the outlook for the Turkish alcoholic beverage market appears positive over the next decade. Moderate economic growth, optimistic population growth, rising incomes, and greater disposable income will continue to be attractive conditions to investors and producers. As such, the alcoholic beverage sector will remain an attractive investment option in the coming years. Domestic craft brands and the premium segment of the market will be the focal points for growth.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2023.

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Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.