the demand for prepared meals in spain is expected to continue to rise through 2032. this is being driven by a number of different factors such as an increase in consumer spending on convenience foods, the rise of online-shopping and the growth of health-consciousness among spanish consumers. in terms of current trends, spain had the second-highest rate of online grocery purchases in the european union in 2018, with 40% of shoppers engaging in such transactions. the wide availability of online options, along with the increasing number of delivery services in spain, is allowing consumers to purchase convenient prepared meals without leaving their homes. the health-consciousness of spaniards is also a major factor when examining the demand for prepared meals in spain. the country is increasingly seen as a haven for clean eating, with six out of every 10 spaniards asserting that they eat a balanced diet to stay healthy. moreover, a growing interest in organic and vegetable-based products has been observed in recent years, indicating that the availability of healthier meal options are playing a significant role in boosting the demand for prepared meals. furthermore, the spanish economy has been recovering in recent years, leading to increased disposable incomes among spanish households. this disposable income is fuelling demand for convenience foods, as consumers can now afford to spend more money on food. this trend is likely to help propel the demand for prepared meals in the spanish market over the coming years. overall, the demand for prepared meals in spain is expected to continue to grow through 2032. this is being driven by a combination of increased consumer spending on convenience foods, the growth of the online grocery market, the health-consciousness of spaniards and rising disposable incomes, all of which are creating favourable conditions for prepared meals in spain.
