Spain Fresh Food Packaging Market

The spain fresh food packaging market is facing a number of challenges in terms of packaging materials, technical advancements and regulations. in order to remain competitive, companies are taking up various strategies such as diversifying product portfolio for different market needs, application-based packaging design, and innovative packaging solutions. in addition, the market is witnessing numerous technological developments such as the introduction of sustainable materials, improved shelf life, and digital printing among others. despite the immense opportunities in the spain fresh food packaging market, several factors are restricting its growth. the increasing need for substitution of basic packaging materials with environmentally-friendly ones, and the lack of skilled resources to develop unique packaging solutions are a few of the major constraints. moreover, the market is also facing stiff competition from neighboring european countries such as italy and france. this is challenging the profit margins of companies operating in this market. in order to strengthen their foothold in the market, companies are investing in r&d and venturing into strategic collaborations. for instance, in 2018, amcor collaborated with resuse plastic boxes and unilever to launch sustainable and convenience packaging solutions for unilever's brands. similarly, in the same year, during its innovation day event, mondi group introduced a several novel packaging solutions involving digitization, which included connected packaging solutions. the future of the spain fresh food packaging market looks attractive with the increasing demand for convenience, which is likely to spur the demand for novel packaging solutions. moreover, local government initiatives such as the european packaging pact, which mandates the use of recyclable and compostable material, is expected to create a positive outlook for the market in the forecast period. among the key segments, the poultry and seafood packaging segment is anticipated to hold the largest share in the market.