Spain E-commerce Market Outlook

The spain e-commerce market outlook for 2018 to 2032 is looking positive. the total e-commerce market value of spain is projected to rise from eur 15.4 billion in 2018 to eur 24.7 billion in 2024, representing a cagr of 8.3%. this growth is driven by increasing consumer demand for technology, convenience, and accessibility through digital channels, growth in online retail services, and the emergence of modern payment methods. the spanish e-commerce market is currently dominated by large foreign companies such as amazon, ebay, and apple with a combined market share of 48%, followed by zalando, carrefour, and telepizza, which have a combined share of 27%. despite a positive outlook, the market remains highly fragmented with the remaining 25% of market share held by small and medium-sized enterprises. online apparel and footwear is projected to be the key growth driver of the e-commerce market in spain. this is primarily due to the increasing prevalence of online fashion retailers, such as zalando, which is expected to have its cagr increase from 16.2% in 2018 to 21.9% in 2032. moreover, with more spaniards turning to online grocery shopping convenience services such as foodby and glovo, the online grocery sub-sector is also likely to fare well. the growth of online retail services in spain is further supported by the improved infrastructure and logistics networks, through which e-commerce companies can better serve their customers. furthermore, the prevalence of digital payment options, such as google pay and stripe, has enabled online shoppers to purchase goods and services with ease and safety. as spain e-commerce market continues to develop, more industry players are expected to offer a broad range of services, from advanced logistics and fulfillment to an array of payment options. this is likely to strengthen the competitive landscape in spain, as well as offer customers an ever-increasing range of profitable opportunities.