south korea is a highly developed economy with a population of more than 52 million. south korea is also one of the world's largest markets for alcoholic beverages, and in particular, hard seltzer. as consumers there appreciate the refreshing taste and lighter alcohol content of the drink, demand for hard seltzer increased significantly in 2018.consumer tastes and preferences are changing in south korea, and consumers are favoring alcoholic drinks with lower alcohol content and fewer calories. in addition to this, convenience stores and supermarkets have substantially increased their sales of alcoholic beverages as more consumers opt to avoid the traditional bars and clubs. this has further contributed to the increase in demand for hard seltzer in south korea.the popularity of hard seltzer in south korea has also been influenced by the emergence of craft beer and craft cider brewers in the country, as these drinks have become trendier alternatives to the mass-produced beers and ciders. these products have seen significant growth, and craft brewers are now increasingly producing their own flavored seltzers. with health and wellness playing an increasingly important role in consumer decision making, demand for low calorie alcoholic drinks such as hard seltzers will likely continue to grow in south korea. this suggests that the outlook for the south korean hard seltzer market is positive in the coming years.furthermore, the upcoming 2022 fifa world cup (to be hosted by neighboring japan) is expected to boost tourism to south korea, potentially increasing demand for hard seltzer and other alcoholic drinks within the country.the outlook for the south korean hard seltzer market is positive and given the current trends, demand for hard seltzer is likely to continue to grow over the next few years. companies in the hard seltzer sector should leverage new opportunities to expand their sales and market share in south korea.
