South Korea Alpha Hydroxy Acid Market Outlook

south korea’s alpha hydroxy acid (aha) market is forecasted to experience a steady growth during the 2018-2032 period as the country’s cosmetic industry takes on a more active approach towards employing natural ingredients as part of their skincare products and formulations. aha is considered one of the most popular and important active ingredients in skin care due to its use in the correction of wrinkles, assisting in pigmentation, and overall improvement of smoothness and tone, making it sought out and demanded by cosmetic markets. in south korea, this demand for aha can be primarily attributed to the consumers’ rising awareness of their sensible and demanded use for effective results. over the years, ahas have been used as alternatives to chemical exfoliation, with ever-growing popularity due to its gentleness and safety compared to chemical treatments. aha also assists in ‘normalizing’ the skin cells and thus creating an overall healthier body, something of utmost importance to the south korean consumer. with this the main reason for the existing market growth, research and development teams have emphasized the variations and optimal concentrations of ahas for maximum effectiveness. the use of ahas as anti-aging treatments has enjoyed a increase in popularity in south korea, catalyzed by media’s impact on the asian consumer. south korean markets have marketed and made available these aha creams, facial masks and other products through the retail sales channel. futhermore, the emergence of multiple speciality stores with sophisticated aesthetic care and related treatments, has further opened up the market for potential growth and expansion in the aha industry. in light of the rising demand and awareness of its benefits among the south korean population, the aha market promises to be an active space for growth over the years. with continuous research and development of novel products, coupled with the easily accessible retail market, the predictable trajectory of the aha market in south korea is promising.