South Africa Sports Mouthguard Market Outlook (2018 to 2032)
Synopsis
The above chart is South Africa Sports Mouthguard Market Outlook (2018 to 2032)
Market Dynamics
the use of mouthguards in south africa has seen a surge in recent years, mainly due to heightened awareness of the protective benefits they provide for those participating in physical activities. mouthguards help to protect teeth from being broken or dislodged in the event of a blow to the face. they also assist in prevention of concussions, and help to absorb impact, reduce the risk of jaw injuries as well as reducing stress on the temporomandibular joint. mouthguards are widely supported for their benefits annually by the south african sports medicine association, providing advice, guidance and technical support for professional and amateur athletes alike.
the south african mouthguard market is mainly focused on protective mouthguards and boil-and-bite mouthguards aimed at consumers. the main categories include custom-made mouthguards, stock mouthguards, and boil-and-bite mouthguards. professional athletes normally opt for custom-made mouthguards due to the superior quality and comfort that they provide. professional mouthguard manufacturers in south africa include pro-tech mouthguards, which are used by professional rugby players and other athletes in the country.
in terms of materials, gum rubber is the most sought-after material in the south african mouthguard market due to its superior cushioning and shock-absorbing ability. it is also known for its durability, and as such is also preferred by sports professionals. technological advancements in the materials used in mouthguards offer increased protection and comfort. in addition, the dental industry has seen the advent of 3d printing of mouthguards that tailor the protective equipment to the wearer’s unique mouth form.
in terms of marketing, most of the mouthguard manufacturers in south africa employ advertising as their main marketing strategy. advertisements are placed in local newspapers, magazines, and billboards as well as online campaigns. local sporting events are also often sponsored by mouthguard manufacturers, with their products being given away directly to the participating athletes.
overall, the south africa sports mouthguard market is expected to remain buoyant over the period 2018-2032, supported mainly by the need to ensure safety for athletes in the country. as technology advances and further innovations come to the fore, the range and scope of mouthguard products and their associated marketing strategies are sure to evolve too.