the south africa prepared meal market is expected to grow significantly over the forecast period 2018 to 2032. this growth in the market is primarily attributed to the increasing population, rising health awareness, rise in disposable incomes, quick convenience meals from the increasing number of store outlets, and the growing need for convenience products. the rise in the number of supermarkets and retail stores has increased the availability of cooked foods. the availability of time-saving processed meals, frozen and pre-cooked meals has risen the availability and demand for ready to eat foods. demand for convenient food products such as casserole, sandwiches, burgers, and pies are increasing rapidly among all age and income levels. the growing demand for locally prepared food has been more prominent in the south african market due to the presence of fast-food restaurants which promote largely local products. in addition, the demand for ready-made meals is also strengthening due to improved processing technologies and costumers’ desire for quality, convenient and healthy prepared meals. this trend is expected to continue in the near future due to rising consumer demand. a number of south african retailers are making preparations to meet the demand of ready-made meals. they are offering a variety of food products which include cooked chicken, lasagne, spaghetti, steak and other pre-cooked ready-to-eat meals. the increase in the population and the growing awareness regarding the availability of nutritious diet in ready made meals are expected to further boost the demand for ready to eat meals. the south african prepared meals market is also relying on new trends like functional food, health & wellness and organic products. this shift in consumer desires is expected to create lucrative opportunities for the market. in addition, the increasing popularity of home-cooking is expected to drive the demand for ready-to-eat meals. it is expected that convenient and healthy prepared meals will continue to be a key factor driving the south african prepared meals market in the near future.
