South Africa Pre-Workout Supplements Market Outlook

the south african pre-workout supplements market is set to experience significant changes in the upcoming years due to the increasing population, improved health facilities and rising awareness of fitness among the citizens. the pre-workout supplements segment offers a wide range of products that facilitate in higher exercise performance, increased energy and focus, reduction of muscle fatigue as well as higher endurance. according to a davy research 2019 estimate, the size of the south african pre-workout supplements market reached around 2.3 million rands in 2018. the major drivers for the demand of pre-workout supplements in south africa are the increasing number of fitness enthusiasts and gym goers. the growing number of health-conscious consumers who prefer to maintain their fitness levels is also leading to increased demand for pre-workout supplements. according to a study conducted by the world health organization (who) in south africa, there has been a rise in regular gym attendance by 10% between the years 2016 and 2019. moreover, the rising trend of e-commerce platforms such as amazon, and flip kart is facilitating an easy availability of pre-workout supplements and assuming a major role in driving its demand. south african population is becoming increasingly health aware and switching to healthier lifestyles and nutritious diets for increased well-being. this trend towards healthy living has resulted in the demand for pre-workout supplements to increase in south africa. in addition to this trend, increased exposure to advertising on television and magazines has raised the awareness among south african consumers on the benefits of pre-workout supplements. furthermore, smooth regulations and approvals from the government has encouraged manufacturers to capitalize on the opportunities offered by the south african pre-workout supplements market. on the other hand, the use of artificial ingredients in pre-workout supplements and its associated side-effects can limit the overall growth of the south african pre-workout supplements market. moreover, the lack of brand loyalty among the consumers and the presence of inefficient distribution networks is also hindering the growth of the pre-workout supplements market in south africa. despite these drawbacks, the market for pre-workout supplements in south africa is estimated to continue its growth in the upcoming years. it is expected that the market size will grow at a cagr of 8-9% between the years 2018-2032. manufacturers can improve their market share by investing in r&d activities and marketing campaigns to better understand and target the customer base in south africa.