South Africa Pre-Packaged Sandwiches Market Outlook

the south african pre-packaged sandwiches market outlook from 2018–2032 is a largely positive one. the market is driven by an increasing population, with a larger proportion of the population now having higher disposable incomes which enables them to purchase these convenient meals. research by the food industry association of south africa (fisasa) has found that the convenience store channel continues to be the most popular in south africa, with convenience stores accounting for 64% of total pre-packaged sandwiches purchased. this trend is expected to continue and grow, especially as the millennial generation becomes more familiar with convenience foods. the growth of the meal delivery sector is also expected to contribute to the growth of the pre-packaged sandwiches market as well. meal delivery services such as deliveroo and ubereats are becoming more popular with younger consumers looking for convenience and convenience stores are now offering a selection of pre-packaged sandwiches to meet this demand. this trend is set to continue and is likely to contribute to the growing demand for these products. in the convenience stores, the salty and savory products such as cheese-based sandwiches continue to dominate the market. however, the health conscious consumer is driving growth in health-oriented sandwiches. for instance, sandwiches made with whole wheat bread are seeing increased demand and this trend is set to continue as health consciousness among certain sections of the population continues to rise. overall it can be seen that the south african pre-packaged sandwiches market is expected to continue to grow at a steady rate over the next decade. the growing population, increased convenience and focus on health are all expected to be contributing factors to expanded sales.