South Africa Powder Dietary Supplements Market Outlook

the south africa powder dietary supplements market outlook for 2018 to 2032 is an increasingly diverse and rapidly evolving sector that offers consumers a variety of options designed to meet their nutritional, dietary and health-related goals. consumer demand for specialised dietary supplements is on the rise as south africans increasingly look towards improving their overall wellbeing. this is especially true for both men and women in the 25 to 44 age bracket, with many pre-emptive, ailment-targeted supplements being introduced into the market. within the past five years, south african consumers have leaned more towards natural health products such as herbal supplements, vitamins, minerals, amino acids, probiotics, and proteins. this trend can also be seen in the powder dietary supplement market. possessing universally popular qualities such as convenience, speedy digestion and enhanced nutrient absorption, powder dietary supplements are now a go-to choice for busy people. as a result of this trend, the south african powder dietary supplements market has been witnessing consistent and steady growth, with existing popular brands being supplemented by an influx of new, specialist offerings. this is especially true of protein supplements, amongst which whey protein dominates with an approximate 72 percent market share. added to this growth in demand is a decrease in price, a factor driven by strong competition in the market for protein supplements. at the same time, there is a shift towards more organic and vegan supplements, which have seen an uptick in consumer demand across the broader african continent. furthermore, there has been an upsurge in sales of adult-specific supplements, thanks to south africa’s aging demographics. this optimistic market outlook is supported by an increasing emphasis on education and knowledge sharing amongst south african consumers. this is demonstrated by an increased demand for accurate information about product ingredients, as well as instructions on how to use them effectively for overall health and wellbeing. this shift in emphasis has enabled powder dietary supplements to successfully integrate into the fabric of south africa’s food eco-system. all in all, in the south african powder dietary supplements market outlook for 2018 to 2032, we can look forward to an exciting future of growth and innovation, as the sector looks to broaden its appeal to a more diverse set of consumers.