South Africa Frozen Fruits Market Outlook

south africa’s frozen fruits market is expected to have a robust outlook in the coming years, backed by increased consumer demand and rising health consciousness. for instance, in the last decade, health awareness amongst south african consumers has increased significantly, leading to a growth in demand for fresh and frozen fruits. a study by the united nations found that as of 2016, over 60% of all weekly purchases made by south african households were of fresh and frozen fruits. the country’s cold storage sector is also becoming increasingly modern, catering to both traditional and modern dietary trends. in recent years, the infrastructure for stored fruits has improved markedly, with the number of cold storage facilities in the country increasing by 88% in the past decade. this has enabled the country to meet the growing demand for frozen fruits efficiently. the increasing popularity of smoothies and other ready-to-drink products has also boosted the demand for frozen fruits. in general, the demand for ready-to-drink products has been on the rise due to its convenience, and the fact that it allows for fruit to be consumed on-the-go, further amplifying demand for produce. moreover, convenience stores which provide many of these ready-to-drink products, has become increasingly popular across the country. a number of retailers have also seized upon the increasing demand for frozen fruits and have begun offering products that feature larger and more diverse frozen fruit options, thus augmenting consumer optionality when choosing between the different types of frozen-fruit offerings. ultimately, due to the increasing health consciousness among consumers, improved cold storage infrastructure and the growing demand for convenience, the outlook for south africa’s frozen fruits market remains positive. with that being said, the south african government must continue to invest in developing the infrastructure of the country’s cold storage system in order to meet the growing demand for frozen fruits in the years to come.