Saudi Arabia Frozen Chicken Market Outlook

saudi arabia has traditionally been known for its quality frozen chicken exports, which have been in high demand from markets all over the world. in 2018, saudi arabia’s frozen chicken exports were valued at usd 4.2 billion and this figure is expected to grow steadily over the coming years, owing to the implementation of modern processing and production technologies in the local poultry industry. the saudi arabian frozen chicken industry is set to gain from increasing domestic consumption over the coming years, with the saudi government introducing initiatives such as gamification and promotions in the food retail sector to spur consumer interest in the country’s poultry products. this should further boost the demand for frozen chicken from within the country, thus increasing overall exports. the growth in demand for frozen chicken from saudi arabia is also set to be fuelled by the increasing awareness of the benefits that frozen chicken offers to consumers, namely its hygiene, convenience and long shelf life. furthermore, over the next few years, the saudi arabian government is likely to focus on improving production methodologies and introducing measures such as the establishment of quality control laboratories at various poultry processing centers in the country, in order to meet the rising consumer requirements. moreover, the government is likely to focus on principles of organic production on a larger scale, since this will enable saudi arabia to diversify its export markets and demand for its frozen chicken products. as such, a further increase in the production of organic chicken in the country is expected in the near future. the saudi government is also expected to invest in the development of new techniques and technologies in order to meet consumer demand and increase productivity. with the growing demand for organic food and other health-related products, the country will also be looking to capitalize on its natural resources. as such, the potential for the saudi frozen chicken market to grow further in the coming years is quite strong, making it an attractive prospect for investors.