Russia Non Alcoholic Beverages Market

Synopsis
The above chart is Russia Non Alcoholic Beverages Market Outlook (2018 to 2032)

Market Dynamics

the russia non alcoholic beverages market outlook (2018 to 2032) is a comprehensive assessment of the sector, looking at both current and projected market trends. non alcoholic beverages are a large segment of the russian beverage industry and are a key component of the nation’s overall liquid refreshment beverage (lrb) consumption. with a booming middle class and two decades of rapid, often double-digit growth, the russian non alcoholic drinks market is seen as one of the key emerging markets for international beverage players. at present there is high demand for bottling options in the industry, including carbonated soft drinks (csds), energy drinks, juices, sports drinks and waters. demand for convenience in purchasing and convenience in product format is a key factor driving the sector. in addition, the development of functional and healthy beverage options is becoming increasingly important to manufacturers, analysts and consumers. health drinks, superfruit juices and coconut water are all seen as being major growth drivers in the coming years. the potential for non alcoholic beverage sales is highly dependent on the legislative environment. infrastructure improvements have the potential to drive the development of the market, as new regions become accessible to the industry. current restrictions limit the ability of foreign players to invest in the sector, but a gradual opening up of the market could see a significant influx of foreign capital. in terms of packaging, glass bottles and cans continue to dominate the market. however, pet bottles and other more lightweight and sustainable packaging solutions are becoming increasingly popular. despite this, glass packaging is expected to remain the most popular choice, given its flexibility and ability to portray a premium image. the demand for non alcoholic beverages in russia is expected to continue to rise in line with population growth and increased disposable income. of key importance are the massive investments by some of the world’s biggest beverage giants, who are now looking to build a presence in what has long been seen as one of the world’s most promising emerging markets. in the coming years, innovation, packaging and marketing strategies will continue to be of great importance to companies looking to capitalise on the russia non alcoholic beverage market.