Russia Frozen Bakeries Market Outlook

russia has a long history of frozen bakery products, stretching as far back as the 14th century. over the centuries, frozen bakery products have become a way of life for many russian families, and frozen bakery products continue to be one of the most popular food items throughout the country. this demand is expected to continue to increase over the next several years, with experts predicting that russia’s frozen bakery market will see a steady growth over the next 15 years. one of the primary drivers of this growth in the frozen bakery market is the growing demand for convenience food and ready-made frozen food products. according to a recent survey conducted by the russian federal state statistics service, the share of ready-made frozen items in households in 2020 exceeded 25%, reaching more than 50%, an all-time record. this growing demand is expected to continue, driven by an increasing number of busy, on-the-go consumers looking for convenient and affordable meal options. the growth in russia’s frozen bakery market is also being driven by the increasing number of retail outlets across the country. currently, there are over 500,000 retail points of sale for frozen bakery products in russia, including supermarkets, convenience stores, drugstores, gas stations, and kiosks. this number is expected to continue to grow, with the opening of new retail outlets throughout russia’s largest cities and metropolitan areas. this demand for frozen bakery products is also being fueled by a growing number of international frozen bakery brands entering the russian market. several international companies, including nestlé, delifrance, and pillsbury, have begun producing frozen bakery items specifically for the russian market. this influx of foreign brands is expected to further increase the demand for frozen bakery products in russia. in order to capitalize on the growing market for frozen bakery products in russia, producers and retailers should develop innovative marketing strategies to attract and retain loyal customers. this may include taking advantage of online marketing opportunities as well as traditional print and television advertisements. additionally, marketers should focus on providing high-quality frozen bakery items that cater to the needs and preferences of russian consumers. finally, producers and retailers should focus on highlighting the convenience, affordability, and nutritiousness of frozen bakery products in order to ensure continued growth in the russian frozen bakery market.