Russia Coffee Machine Market Outlook

The coffee machine market in russia has experienced a tremendous growth over the last few years, with espresso-based coffee machines exhibiting particularly significant share in it. this can be attributed to the changing lifestyle patterns and the increasing number of young people in the region, who are more interested in trying different coffee-based drinks and beverages. due to the growing demand, the coffee machine market is forecast to witness further growth in the forecast period of 2018-2032. russia’s coffee machine market is largely dominated by espresso-based machines, which account for more than two-thirds of the total market share. this is mainly because of the increasing preference for espresso drinks such as macchiato, cappuccino, and americano. these machines are highly preferred by the local russian youth, who have become more widely exposed to international culture. in addition, there is also a growing interest in energy-efficient, programmable, and easy-to-use espresso-based machines, driving the sales of such products. leading coffee machine manufacturers in russia have been focusing on introducing innovative technologies in their product offerings, such as automated programming or one-touch brewing systems. for instance, karlovy automatic machines have launched the ‘andre’, a full-featured, high-end coffee machine featuring a rotating brewer, touch screen, temperature control, and automatic milk frother. this has increased its competition against leading manufacturers such as de longhi, jura, and gaggia, who are increasing their presence in the market. the internet of things (iot) and other new technologies, such as bluetooth, wifi, and smart touch controls, are expected to gain traction in the coffee machines market in the near future. for example, sboly’s smart thermal coffee maker, features an automated scheduling system with wi-fi connectivity, allowing users to control the machine remotely. in addition, the implementation of these technologies and innovations is expected to boost the demand for high-end coffee machines with added functionality. overall, the coffee machine market in russia is anticipated to register a healthy cagr of over 5% during the forecast period of 2018-2032. the rising demand for specialty drinks is expected to drive the sales of espresso-based machines, while the adoption of new technologies is likely to provide a fillip to the high-end machines segment.