Russia Beverages Market

Russia is a country that is known for its beverages, but as the years progress the demand for beverages in the market is changing. in 2018, alcoholic drinks were still the leading choice for people throughout the country, but there is a clear transformation on the horizon. most notable in the changing tastes of the people of russia are the emerging trends for healthier beverage options. for instance, natural juices and herbal teas have been increasing in popularity, aided by an increasing number of retail outlets. the demand for ready-to-drink beverages has also been on the rise. soft drinks, energy drinks, and sports drinks have all seen an increase in demand in russia, as consumers look for convenient replacements for alcoholic drinks. additionally, bottled water is another sector that has been trending in the market recently. this change is being driven by the increasing health and environmental consciousness of the russian people. apart from carbonated, sugar sweetened and other traditional beverages, fruit and vegetable juices are also growing in popularity. many people in russia are turning towards health-oriented juice drinks such as cold-pressed juices, smoothies, and health juices. in particular, freshly squeezed premium juices and pulps are set to become increasingly important in russia and there is potential for a greater presence in the market. one of the biggest trends to impact the russian beverage industry in the coming years is the rise of popularity of craft beers. craft beers have been steadily increasing in popularity and there is a growing number of beer festivals and events throughout russia. this is not only seeing greater demand of craft beers, it is also driving the development of local craft breweries.finally, the growth of e-commerce is proving to be significant for the beverage industry in russia. as people seek convenience and variety, e-commerce has widened access to new beverage products. overall, the outlook for the russian beverages market is transforming as consumers opt for healthier products and more convenient options. with more and more trends set to impact the industry, the market is set to be incredibly dynamic in the years to come.