Russia Augmented and Virtual Reality Market

in recent years, the focus of russia‘s virtual and augmented reality (ar/vr) market has shifted from primarily research and development (r&d) activities and the development of proof-of-concept applications to the actual delivery of end-user products and services. in terms of market offerings, russia is producing a wide variety of applications for the consumer, enterprise, and government sectors, with a focus on media/entertainment, gaming, and medical applications. in terms of development activities, the focus of russia‘s ar/vr market has largely been on creating customized applications for specific market verticals. these include applications for medical and educational purposes, as well as those designed to improve energy efficiency and water management. major industry players such as yandex, kaspersky, and mail.ru have also invested significantly in developing applications that provide interactive content as well as geo-fencing and other location-based features. the enterprise sector is also slated to become an important target market for russia’s augmented and virtual reality sector, with the development of specialized solutions for retail, warehouse management, and several other areas. as a result, more private and public sector organizations are expected to invest in ar/vr solutions to serve as a competitive advantage over their peers. apart from the consumer and enterprise sectors, the government of russia is also investing heavily in the ar/vr market. this is likely due to the expectation that solutions developed here will offer a range of benefits for civic infrastructure and public safety. in terms of international collaborations, russia has already forged several key relationships with global companies such as apple, google, and microsoft. this is likely to further boost the growth prospects of the ar/vr market in the country. overall, the outlook for russia’s augmented and virtual reality market is highly favorable. government investments in the sector, as well as private sector initiatives, are expected to drive significant growth opportunities over the coming years. these, along with increased research and development activities from global players, suggest that the ar/vr market in russia will continue to be a dynamic and inspiring market for many years to come.