Russia Alcohol Based Disinfectants Market Outlook

the market outlook for russia alcohol based disinfectants 2018-2032 is quite positive, as the demand for such products continues to increase both domestically and internationally. this is due to a rapidly increasing population and a greater need for personal and home hygiene in russia. when it comes to alcohol-based disinfectants, the key market players are international companies such as procter & gamble (p&g), reckitt benckiser (rb) and unilever. these three companies dominate the disinfectant market in russia and account for almost two thirds of the total market share. currently, the russian healthcare sector is the largest end-user of alcohol-based disinfectants. there is a drive towards introducing more modern medical procedures and efficient healthcare practices within the country that is also bringing about an increased demand for alcohol-based disinfectants. in addition, the growing awareness of the importance of hygiene in the household is driving the demand for these products as households switch to alcohol-based disinfectants within their home. the demand for alcohol-based disinfectants also likely to receive a further boost over the next few years due to the host of new regulations and initiatives being implemented by the russian government in recent times. these include the introduction of the initiative ‘clean hands’ to the public healthcare sector and an ongoing effort to reduce the occurrence of infections in hospitals and other medical facilities. as mentioned earlier, the major players in the russian alcohol-based disinfectants market are international companies. however, there are also several local and regional new entrants that are gaining share in the market. these players are providing a range of alcohol-based disinfectants at substantially lower prices than the established international players, making them more attractive to the average consumer. given the highly positive outlook for the demand of alcohol-based disinfectants in russia over the period 2018-2032, it is likely that new entrants as well as established international companies will experience significant growth in their sales. as such, it is likely that alcohol-based disinfectants will become increasingly popular in russia over the coming years.