North America Rum Market by Category | |

north america is a major player in the global rum market and makes up a significant portion of its demand by category. the demand for rum in the region is driven by various factors such as changing consumer preferences, growing cocktail culture, and increasing popularity of premium and craft spirits. the first and foremost category that drives the demand for rum in north america is the white/silver rum segment. this category is characterized by its light and subtle flavor profile and is typically used in cocktails and mixed drinks. with the rising trend of cocktail culture in the region, the demand for white/silver rum has seen a significant increase in recent years. consumers are now more experimental and are constantly looking for new and exciting cocktail recipes, which has led to a surge in the demand for white/silver rum. another category that has been gaining popularity in north america is spiced rum. with its unique and bold flavor profile, spiced rum has attracted a diverse range of consumers, including millennials and women. this category has also benefitted from the growing trend of ready-to-drink (rtd) cocktails, with many brands launching pre-mixed spiced rum-based cocktails in the market. this convenience factor has further boosted the demand for spiced rum in the region. the dark or aged rum category is another important segment of the north america rum market. this category is characterized by its rich and complex flavor profile, which is achieved by aging the rum in oak barrels for a certain period. aged rum is often considered a premium spirit and is popular among connoisseurs and enthusiasts. with the growing demand for premium and luxury spirits, the demand for dark/aged rum has also seen a steady rise in the region. craft rum is another emerging category in the north america market. this segment is characterized by small-scale and artisanal production methods, with a focus on high-quality and unique flavors. craft rum has become increasingly popular among consumers who are looking for a more authentic and handcrafted experience. with the rise of craft distilleries in the region, the demand for craft rum is expected to continue to grow in the coming years. in conclusion, the north america rum market is driven by a diverse range of categories, catering to the varying tastes and preferences of consumers. with the growing popularity of cocktails, premium and craft spirits, the demand for rum is expected to remain strong in the region.