North America Premium Bottled Water Market Outlook

north american premium bottled water market outlook in 2018 to 2032 predicts a bright future for the industry, due to the increasing consumer preference for natural-tasting quality water. the demand for premium bottled waters is driven by the increasing health-consciousness amongst consumers in this region, due to the growing awareness of environmental impacts of unsustainable water-use practices such as water contamination by chemical pollutants, and over-extraction of groundwater. the rising trend of in-home water filtration systems, due to the increasing concern over the quality of tap water, is playing a significant role in generating strong demand for premium bottled waters. moreover, the demand for healthy beverage alternatives is on the rise, as consumers become increasingly health-conscious, looking for organic, sugar-free options. the north american market is targeting customers through various campaigns, such as the ‘hydration challenge’, in which consumers are encouraged to consume at least eight glasses of water per day. in addition, the formulation of new regulations regarding the use of plastic bottles is expected to propel the demand for premium bottled water as plastic bottles are being replaced with more environmentally friendly packaging solutions, taste and quality, along with convenience and affordability, are some of the major parameters driving consumers’ preference for premium bottled waters over other offerings, such as regular tap water and soft drinks, or juices. north american companies are well-positioned to cater to the growing premium bottled water market, with prominent brands such as nestlé pure life and aquafina. the savviness of north american customers towards premium packaged beverages will drive the growth of this market in this region in the forecast period. innovation in product offerings, such as flavoured waters, fortified waters, and functional waters, will be the key factors impacting the market outlook for north american premium bottled water in 2018 to 2032. producers are also looking at leveraging technology to optimize operations, and enhance consumer experience, by offering connected bottles containing fascinating content and ideas on healthy eating, and developing mobile applications to enable customers to track their daily healthy water intake. as such, adopting technology based solutions can help companies build competitive advantage and capture additional customer segments.