North America Plant-Based Food & Beverages by Category

Growth Outlook

• The Based Food & Beverages by Category portion of the North America Plant market is on a steady long-term growth path. Segment value stands at roughly USD 11192 Mn in 2026 and is projected to reach USD 13892 Mn by 2028 — a gain of about 24% over the forecast period, translating to a CAGR in the double digits.
• The demand for plant-based food and beverages in North America has been steadily increasing over the years due to a growing number of consumers who are choosing to follow a plant-based diet. This trend has been driven by various factors such as health concerns, environmental awareness, and ethical beliefs.
• What the regional split looks like (2026): Conventional leads, holding roughly 78% of segment value — the single largest regional share. Organic is the second-largest contributor.
• By 2028, Conventional alone is expected to reach USD 10808 Mn, with Organic at USD 3084 Mn.

Market Dynamics

The demand for plant-based food and beverages in North America has been steadily increasing over the years due to a growing number of consumers who are choosing to follow a plant-based diet. This trend has been driven by various factors such as health concerns, environmental awareness, and ethical beliefs. As a result, there has been a surge in the production and availability of plant-based food and beverages in various categories in the market. One of the main categories that has seen a rise in demand is plant-based milk. With the rise in awareness about the negative impact of dairy milk on the environment and animal welfare, many consumers are turning to plant-based alternatives such as almond, soy, and oat milk. These plant-based milks are not only seen as a healthier option but also as a more sustainable choice. Plant-based protein sources have also witnessed a significant increase in demand. Many consumers are choosing to replace animal-based protein sources with plant-based options such as tofu, tempeh, and plant-based meat substitutes. This is due to health concerns related to the consumption of red meat and the belief that a plant-based diet is better for overall well-being.

The availability of a variety of plant-based protein options has also made it easier for consumers to make the switch. Plant-based snacks and condiments are also on the rise in demand. With people becoming more health-conscious, they are looking for healthier alternatives to traditional snacks and condiments. Plant-based snacks such as veggie chips, protein bars, and energy balls offer a healthier option for consumers, while plant-based condiments like vegan mayo and salad dressings cater to the increasing number of vegans and vegetarians. Plant-based frozen foods, including plant-based burgers, pizzas, and ice creams, have also seen a surge in demand. These products not only cater to the growing number of individuals following a plant-based diet but also appeal to the wider consumer market. Plant-based frozen foods offer a healthier and more ethical choice for consumers who are looking for convenient and ready-to-eat options. In conclusion, the demand for plant-based food and beverages in North America is driven by various factors, including health concerns, environment consciousness, and ethical beliefs.

The availability of a wide range of plant-based options in different categories has made it easier for consumers to make the switch to a plant-based diet and is expected to continue to rise in the future.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.