Australia & New Zealand Dried Fruits MARKET By Application
| Label | USD Million |
|---|---|
| 2018 | 455.1527254878862 USD Million |
| 2019 | 392.04318330930374 USD Million |
| 2020 | 410.45714500651013 USD Million |
| 2021 | 422.0044985169488 USD Million |
| 2022 | 434.01768749732224 USD Million |
| 2023 | 446.4674296929195 USD Million |
| 2024 | 459.34901412095275 USD Million |
| 2025 | 473.01242501220435 USD Million |
| 2026 | 486.83500901287834 USD Million |
| 2027 | 500.7963120644331 USD Million |
| 2028 | 522.1581278523081 USD Million |
| 2029 | 544.412139077022 USD Million |
| 2030 | 567.5945644273729 USD Million |
| 2031 | 591.7430341813089 USD Million |
| 2032 | 616.896641823478 USD Million |
Data Source: Wantstats Repository
Market Dynamics
North America’s frozen vegetable market has enjoyed steady growth over the past several years and is expected to continue to grow into the future. In 2018, demand for frozen vegetables across North America is anticipated to remain high as consumers continue to search for convenient and healthy snack and meal options. The frozen vegetable market in North America is driven largely by an increase in consumer preferences for convenience and cost-effectiveness. Consumers today are looking for convenient foods that provide them with a healthy and balanced diet, while also offering value for money. Frozen vegetables provide this balance by coming in pre-packaged and ready-to-eat form, eliminating the need for additional time spent preparing fresh vegetables. In addition, frozen vegetables are priced lower than the fresh equivalents, making them even more cost-effective. As convenience, taste, and nutrition all factor into consumer decisions, manufacturers of frozen vegetables in North America are beginning to offer a wider variety of selections. This includes a greater selection of organic, non-GMO, and vegan options, making them more appealing to health-conscious consumers. Those looking for convenience are still able to find plenty of options such as single-serve packets and microwaveable single-serving meals.
In addition, manufacturers are investing in marketing campaigns to target consumers who may be dissuaded by the thought of eating frozen vegetables. Manufacturers are looking to showcase convenience and health benefits to sway consumer opinion in hope that they will see frozen vegetables as a viable solution to their needs. In terms of competition, many manufacturers are seeking to differentiate themselves from competitors using packaging, branding, and flavor selection. Private-label producers particularly have been enjoying gains in market share in recent years, catering to cost-conscious consumers. Overall, North America’s frozen vegetable market is expected to continue to experience healthy growth in the years to come. This will be fueled by a variety of trends such as an increasing consumer preference for convenience, nutritional value, and dietary restrictions. With manufacturers increasingly investing in initiatives to encourage consumption, the frozen vegetable market in North America looks set to continue its rise.
Research Methodology
Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2023.
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