North America Frozen Bakeries Market Outlook

the booming frozen bakery market in north america has defied traditional categories in the past decade. this has been mainly driven by heavily diversified customer demand for nutritious and convenient products. in the frozen bakery market, consumers demand healthier and convenient products, while seeking a richer product mix, flavours and textures. this trend is expected to dominate in the future as new generations of health-conscious consumers prioritize food experiences over taste and convenience. the north america frozen bakery market has grown steadily over the past few years, with established manufacturers, such as bimbo bakeries usa, j.m. smucker co, flowers foods, inc., nestle s.a., spurring further growth. these players have invested heavily in product innovations to cater to the diverse needs of customers. for instance, nestle’s range of frozen dough, pizza base, biscuit dough and bakery products have been popular hits. in addition, newer entrants such as sobroom, inc., harvest rich inc., spurring the growth of frozen vegan and non-gmo products, are contributing to a growing market share across the north american frozen bakery sector. according to a 2018 report by technavio, packaged flour mixes for bread, cakes and cookies/biscuits is expected to drive market demand over the next few years. maximising shelf-life is a key factor contributing to the popularity of frozen bakery products. thanks to developments in freezing technologies, manufacturers can deliver a longer shelf-life because the products are frozen when packed. moreover, in a bid to offer convenience, more frozen bakery manufacturers are offering thaw-and-serve meal options. further, quick service restaurant outlets and retail stores are increasingly stocking frozen bakery products as they are easy to store, consume and transport. overall, continued product innovation and diversification, directed towards offering convenient and healthier options by frozen bakery companies, will ensure that this sector remains an attractive option for customers in the long run.