North America Beta-carotene Market Outlook

north america beta-carotene market outlook (2018-2032) beta-carotene, also known as provitamin a, is a precursor to vitamin a. it is a reddish-orange all-trans carotenoid that is most well known for its ability to boost the body's natural immunity and promote healthy vision. found in brightly colored vegetables, beta-carotene has also become a major dietary supplement and has become a popular nutraceutical ingredient. the beta-carotene market in north america has grown substantially over the past few years due to an increase in the demand for natural health food products. the nutraceutical industry in north america is the largest in the world with a compound annual growth rate of more than 5% over the past decade. as the nutraceutical market continues to expand, it is expected that demand for beta-carotene in north america will continue to rise. the main driver of growth in demand for beta-carotene in north america is the increasing consumer awareness of the benefits of natural health supplements. consumers are increasingly more interested in eating healthier and using natural health remedies and products. this has allowed for an increase in demand for beta-carotene as consumers awareness of the ability of the vitamin to boost immune systems and promote vision health is on the rise. in order to meet the growing demand for beta-carotene in north america, manufacturers are attempting to innovate and invest in new ways of extracting the carotene from sources such as carrots and tomatoes. additionally, the research and development of beta-carotene derived from plants and other sources are on the rise. these developments will allow for the production of beta-carotene in a much more cost effective and efficient manner. overall, the outlook for the north america beta-carotene market is positive. the increasing demand for natural health products, combined with the increasing research and development into more efficient ways to produce beta-carotene, indicates that the market will continue to grow in the coming years.