Middle East & Africa Printing Packaging Market Outlook

the middle east and africa printing and packaging market is expected to grow over the forecast period 2018-2032, fueled by increasing demand for convenience and safety due to the rapidly changing lifestyles of the consumers. packaging goods are projected to increase by a steady annual growth rate of 6.5%, reaching a total market size of usd 89.1 billion by 2032. in terms of technologies, digital printing and packaging is expected to experience the highest growth rate in the coming years. digital printing methods are becoming increasingly popular due to their low cost, greater speed, and versatility. digital printing has a wide range of applications including labels for food, healthcare items, and pharmaceuticals. the introduction of new post-print technologies such as digital finishing, 3d printing, and radio frequency identification tag printing is expected to further drive growth in this market segment. in terms of the materials used in printing and packaging, paper and paperboard are anticipated to remain the dominant choice over the forecast period. the demand for paper and paperboard is driven by its versatility and the availability of a wide range of grades and quality. furthermore, its recyclable, biodegradable, and cost-effective characteristics makes it a preferred choice for a number of packaging solutions. the most important factor determining the success of packaging is its design, and in the middle east and africa the attractive graphical designs are very much in vogue. there is growing demand for innovative, eye-catching packages with colorful designs, which are boosting the overall demand for print and packaging technologies and services. additionally, the increasing demand for product safety and freshness has stimulated demand for packaging materials and services that protect goods against external factors. in terms of regional markets, the middle east is the largest, accounting for nearly 45% of the total middle east and africa printing and packaging market. growth in the middle eastern market is expected to be led by packaging products, namely paper and paperboard, aluminum foil, and plastics. on the other hand, the fastest growing in the region over the forecast period is expected to be africa, with a compound annual growth rate (cagr) of 7.1%. this growth is expected to be driven by increased demand for innovative packaging materials, along with strong economic growth in the countries of the continent. overall, the middle east and africa printing and packaging market is expected to experience stable growth over the forecast period, driven by increasing demand for convenience and safety in the changing lifestyles of the consumers, the introduction of new post-print technologies, strong economic growth in africa, and the demand for eye-catching and functional packaging.