Middle East & Africa Pre Packaged Food Market Outlook

the middle east and north africa (mena) region has a rich trilogy of cuisines influenced by the cultural integration of numerous ethnicities and religions, resulting in a plethora of unique ingredients and enchanting dishes. in recent years, mena’s food industry has shifted to become more focused on convenience and a drive to offer products in a variety of forms. this has caused many producers to innovate and move towards packaged products such as pre-packaged and frozen food. pre-packaged foods have become increasingly popular due to their convenience and their ability to travel between countries without spoiling. these products are popular amongst people with busy lifestyles, who value convenience. while pre-packaged forms rely on a variety of shelf-stable ingredients, companies are developing innovative ways to make sure products still retain flavor and maintain the ingredients' nutritional profile. the vast majority of the pre-packaged foods offered in mena are exported from europe, the united states and south east asian countries. imported products, however, struggle to compete against the multitude of local street-food vendors, whose products are widely available, more affordable and tailored to locals’ tastes. therefore, to succeed in mena’s market, international companies must tailor their pre-packaged products to comply with the tastes and preferences of the local population. in the future, the middle east and africa's pre-packaged food sector is set to experience major growth. producing countries have begun to develop their own pre-packaged products to appear more appealing to the consumers across the region. additionally, with the increasing number of dual-income households, people are shifting towards more convenient products, including those offered as pre-packaged. this could lead to a surge in the demand of pre-packaged foods in the market, further driving up the industry's growth. furthermore, governments are also taking positive steps to recognize the need for food safety and hygiene. this is expected to fuel demand for pre-packaged foods as it will assure consumers that the products are safe and healthy to consume. to conclude, the pre-packaged food market in the middle east and africa has been undergoing rapid growth due to changes in diet, consumer preference, the desire for convenience and the need for safety and hygiene. in the future, the market is expected to grow further, while offering more convenient options to customers.